How we work

How We Work

If you’ve got a dynamic company or organisation, you need a dynamic, living, breathing brand. Not a logo.

This doesn’t come about by accident and if you look at the successful models for truly great organisations (and we do, a lot) it’s pretty clear they work hard at it. This is the point where lots of organisations go off in a tangent and regurgitate lots of marketing nonsense and buzz words gleaned from the Internet. We don’t. We created a simple platform, DNA which explores your brand, what you can get out of it, how you can make it better and how you can get everyone you work with, to really believe in you and what it is you do.

Effectively, the process we’re using is collaborative. Creative thinking, using insights, your ideas, our ideas, and inspiring opportunities with impact. DNA helps you discover the brand you want to be.


We use a process called 'Think' to drive the development process.

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A visual identity is essential, but what about your verbal identity?

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Well, it’s a lot more than a sexy logo or a great reputation.

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