Glasgow: The Brand

by Julian Westaby.

‘Glasgow’s Miles Better’ well at least that’s what we were told back in the 90’s by a giant yellow Mr Man! Oh, how times move on and undoubtedly ‘Glasgow really is Scotland with Style’ with truly 21st century appealing assets that compete and win time and again bringing international visitors to enjoy our Dear Green Place.

The September breakfast was all about Glasgow: The Brand and the audience were inspired by Tom Rice, Head of Marketing for Glasgow City Marketing Bureau who wears his passion for Glasgow proudly on his sleeve – and his lapel badge.

Many yearn to “belong to Glasgow” and hearing the incredible achievements of the city since the 80’s made the audience puff up with pride and rightly so because we are setting the trend in more ways than one, did you know:

  • Glasgow is the only city in the world which can lay claim to hosting both the Olympic Games in 2012 and the Commonwealth Games in 2014
  • Glasgow is the only city in the UK to have a Major Events Charter
  • The MOBO’s were here in 2009, they’re back in 2011, 2013 and 2015

No wonder Glasgow receives plaudits such as:

“Brimming with style and culture, Scotland’s biggest city is a revelation”

Time Magazine

“Glasgow dazzles as a hotbed of flair and friendliness: The coolest city in the UK”

National Geographic

Tom talked about many aspects of Glasgow and its offerings. During the Q + A session James Andrew, president of Glasgow Chamber of Commerce, raised the issue of connectivity which is of paramount importance to Glasgow and Scotland.

Glasgow Chamber would like to offer all Communication Breakfast delegates a 20% discount for their forthcoming Transport Summit on 09.09.11. The ‘Connect to Compete’ summit will cover air route development, high speed rail and vital freight connections. For more information

The tweets were being fired out during the event and sum it up succinctly:

@dunningdesign@TrendsGlasgow: Dunning, @dunningdesign is now trending in #Glasgow” all down to @CommsBreakfast #commsbreakfast 🙂

@caroledunlop Brimming with love for Glasgow after great presentation on marketing our wonderful city. @seeglasgow #commsbreakfast #brainwashed

@pieterrosenthal Well done Tom Rice @seeglasgow on presenting such a great vision of Glasgow. The city of ‘cool’, even Brad Pitt says so. #commsbreakfast

Thanks to Stewart Cunningham of Great Scot Photography for the magic pictures