We’re making a pretty good job of getting all the media forces working together for our clients. We reckon we’re also injecting a great deal of creativity, into the whole mad mix that’s generally referred to as ‘social media’. Yup, we’d like to think that a lot of what we do is fairly cutting-edge and quite, no, make that definitely, rather clever.
However, every now and again, something so creative comes along that it simply fills you with a sense of awe. It makes you realise that with cutting-edge digital technology and a creative mind, literally ANYTHING is possible. One such piece of ‘we’re not worthy’-ness work has emerged recently. Unusually, it’s come from what some might say is the unlikely creative melting-pot of… Scandinavia.
Basically, it’s a truly amazing ‘viral’ with cinematic qualities, which was created by Draft FCB in Stockholm and it’s taking the Internet and all the Social platforms by storm.
Together with their partners, STOPP and Qbrick (we see what they’ve done with their name there!) they’ve made the most successful global, viral-interactive film-ever. It’s also interesting to see that like anything great that’s being done at the moment, it’s a result of great partnerships. Flying solo is clearly not the way to do it.
Anyway, this remarkable bit of technology-meets-creativity has received over 14 million unique visits within 8 weeks, When you try it, (by uploading a photograph of yourself or a loved-one), you’ll soon see why. It’s amazing because in this cinema trailer, YOU’RE the star, or in this case. ‘The Hero’.
We’ll not keep you in suspenders any more. Have a look at exactly what we’re talking about by clicking here. In a few minutes, when you’ve stopped being amazed, wee-ing yourself laughing and sending it out to everyone you know, you’ll get round to thinking… ‘How on earth did they bloody do that’!?
William Hague obviously gets to meet lots of political powerhouses, in his high-profile role, in the Shadow Cabinet. But has he met more famous politicians than Claire Dunning? I very much doubt it! Claire obviously has seen it all before and adds the former ‘Tory Boy‘ to the ever-lengthening list of ‘Politico’s’ she’s had her photie taken with: ‘Mandy’, ‘Broonie’, Anthony Charles Lynton Blair etc etc. She’s met more ‘Big Wigs’ than Elton John and Bruce Forsyth’s make -up artists, put together.
As you’ll see from the photo, Mr Hague’s quite an imposing figure though, as Claire’s not exactly a midget. She was too short to be a supermodel but was thrown-out of The Royal School of Ballet when she stretched to five and a half feet…
There’s no denying, he’s got presence and if things had turned out differently, it might have been Hague leading the Conservative Party into this May’s General Election. Politics, it’s a funny old game.
As everyone knows, William Hague got a hard time when he was younger and was often the brunt of many an ‘alternative’ comedian’s gags but he’s matured into a more respected political figure and orator. And anyone who enjoys a well-publicised ahem…light swally and chose to have their Stag Night at the magnificent Inverlochy Castle Hotel is awright in our books.
So, where will this latest photo be heading? At Dunning, we’ve got a ‘Smarty Pants Corner’ in the Boardroom where, along with the writer’s Cycling Proficiency Badge and 25 metre swimming patch, Claire gets to flaunt her various positions of responsibility, Chains of office, Certificates of increasingly large levels of merit, Board positions and, yes, photies of her with various billionaires, heid honchos, luminaries and MP’s. Depending on your point of view, this is extremely degrading, to certain under-achieving, slackers in the company, or, an exemplar of networking at its finest.
I have photos of me taken with ‘Reg Holdsworth‘, the ex-supermarket Manager from mid-1990’s Coronation Street. So, you can guess which pathetic camp I have a foot in…
At the end of this week, we’re decanting to St Andrews for the Annual Scottish Council for Development in Industry (SCDI) Forum. As you’ll see above, this year’s theme is Re:wiring Scotlandand as we’ve created the whole Identity for the event, we reckon it’s going to be great. Really, it’s ‘must-go-to’ event for all forward-thinking companies and organisations operating in Scotland.
Rewiring Scotland (which takes place over two days at the Fairmont near St Andrew’s) comes at a really interesting time for Scotland. Anecdotally, we’ve heard from a lot of people who seem to believe that the worst of ‘the recession’ is behind us but we’ve also spoken to others (particularly in the Public sector), who reckon the savagery of spending cuts are only just beginning to manifest themselves.
In Glasgow alone this week, there’s been a couple of very high-profile ‘happenings’ , with the departure of Steven Purcell (under somewhat ‘cloudy’ circumstances) and the announcement of the new Glasgow 2014 Identity. Both of these announcements demonstrated the usual positive and negative aspects of the Business and Political arena in Scotland and highlighted the fact that there are always two ways of looking at things. Sadly, in Scotland, we can be rather introspective and the general ‘what a waste of money’ rather negative articles run by all our major papers regarding the new Commonwealth Games 2014 Branding leaves us thinking if Scotland really does want to take itself seriously on the World stage sometimes?
We’re hoping to get a lot out of our attendance at St Andrew’s. Whilst it’s a great networking opportunity and a chance to chat with ‘leaders’ we really hope it lives up to the billing and will look at the POSITIVE aspects of what’s been a bit of a ‘tough gig’ for everyone over the last couple of years. We think it’s time to be bullish and ambitious.