Things

Recap: 1st O2/Dunning 80s event

A great night was had by all at the recent O2/Dunning event at the Corinthian.  Our presentation from David Coleman of STS brought the audience bang up-do-date with smart phone technology and the O2 guys talked about how it can transform your business.


Try your hand at the quiz

Given how much technology and particularly phones have moved on from the 1980’s we decided to have a bit of an 80’s theme. No fancy dress just a good old 80’s quiz, 80’s food and some 80’s phones on display. We even tucked into a rubiks cube cake!

It’s been so popular we’re running the event again on Thursday 24th March. So if you want to find out about all the good things O2 are up to and how smart phones can help your business register here.

Julian’s social diary

I’ve been all over Scotland recently, highlighting how Social Media and a highly polished persona can really help you, irrespective of what it is you do.

Assoc of Scottish Literary Agents – Working as a Writer in the 21st Century

January 20th
50 authors attended the event, which took place in the offices of Scottish Book Trust in Edinburgh, organised by The Association of Scottish Literary Agents. As the keynote speaker of the day I was hoping to inspire and inform Authors about the opportunities within social networking. Some of the authors were already working in the area, some were not.

I talked for 45 mins about social media and used case study authors who’re already doing this well. Then, half hour Q+A session which ran over time because there was so many questions. Delegates were so enthused they went home and set up new social media accounts in Facebook and Twitter. They’re masters of the written word, so makes sense really!

Publishing Scotland – Annual Conference

February 21st
Spent the day at Royal College of Surgeons, Edinburgh. An afternoon breakout on the broad topic of  ‘opportunities in social media’. Spoke for half an hour about the challenges and opportunities the publishing industry faces. Followed by Q+A.

Glasgow South Business Club

March 10th
80 members and guests gathered at Ibrox Park for breakfast. The guest speaker slot fell to me. I spoke about the business opportunities within the social arena, with the Q+A focusing on Linked-In and other business platforms.

Colin McKeand
“Really first class presentation from Julian Westaby. I have been to a few social media presentations/talks over the past year, this is one of the most informative I have seen.”

“He talked individually on 12 main tools of social media and then got us thinking about what we should be investing (not just cash). Also why are we doing it in the first place, what we are looking to achieve and are we serious about ‘joining in’. Not too technical either.”

Others on Twitter wrote:
“Great words from Julian this morning on making social media part of your business” – Find Me Glasgow
“Thanks for a great presentation this morning” – The Glasgow Science Centre

Marketing Wonders of the Universe

How many of you watched the new series “Wonders of the Universe” with Professor Brian Cox last night?  It was fascinating on so many levels.  Not least that the arrow of time moves forwards never backwards, along with Cox‘s clear demonstration that nothing stands in isolation.  The depiction of how the ancient people of Peru had built a calendar into the landscape related history to physics and geography beautifully.

Cox’s refreshingly simplistic style of explaining a topic which is often too high brow for the masses underpins the approach that we at Dunning advocate for Social Media.  Whilst Cox’s overview of “nothing stands in isolation” may need further complex explanation, our message is simple “Join it all up”.  By that we mean take a 360 degree approach that ensures your Twitter, Facebook, LinkedIn, Blogs etc. all work in harmony together.  Collectively they form a communication platform allowing you to listen to your audience, engage relevantly and create appropriate social objects that are communicated via multiple interfaces enabling your personality to shine through.

Always be pushing forward just like the arrow of time, join it all up and remember that “people buy from people”.  Want to know more about how to create and implement a 360 degree social media marketing strategy?  Get in touch, our MD Claire Dunning is amongst the elite of the UK’s creative designers who is also a Fellow of the Chartered Institute of Marketing and she knows her onions as well as her Orions!

claire@creatingsparks.com