The Second Communications Breakfast takes place on Thursday 5th May at The Corinthian Club 7.45am-9.00am. For this breakfast, we’re delighted to have secured Hoss Gifford as our keynote speaker.
Hoss is an award-winning digital guru who’s published several books and presented at a lot of international creative and technology conferences. He’s judged awards, including D&AD and The One Show, and spent time as visiting lecturer at Glasgow School of Art. His trophy cabinet features accolades from Epica, Creative Review, Design Week, the Scottish Design Awards, and Computer Arts magazine recently featured Hoss as a Design Icon.
With a degree in architecture, he has served time as a graphic designer, worked in advertising, and has been influential in the new media industry since its inception. He also worked as a lifeguard in Pennsylvania in the eighties, a cocktail barman in Edinburgh in the nineties, and owned a BMX shop in the naughties.
Hoss is going to share his experience at the sharp end of innovation, candidly discussing both successes and failures. There will be a focus on using technology in your business, but the talk itself will not be technical. Come along and Hoss will tell you:
- How to find out if you’re spending too much on your website
- The question digital agencies don’t want to answer when pitching for your work
- Three simple and cheap things you can do today to get measurable return on your investment in technology
The last event was a fully booked, standing-room-only affair. It’s a free event, you get a delicious breakfast and you get to hear a really in-demand speaker. Be quick!
If you’d like to book, click here
Hi, first post WOOT! Thought Id get us started with some chat about email communication and how to get it right. We are writing our emailer about it just now… copy below. So how does everyone currently communicate with email templates, and have we all got our message right? Thoughts are welcome!
Header: Dunning CREATING SPARKS
E-mailer communication is absolute junk-DO YOU AGREE? If you said ‘yes’ to this, perhaps we can help change your opinion? Okay, everyone’s getting bombarded with more and more irrelevant and sometimes offensive e-mail claptrap but just because Geoffrey Archer wrote some iffy novels, that didn’t mean J.K. Rowling thought that medium was a waste of time. It’s all about the right message, to the right audience. You’ll not be surprised to find out that the logistics of sending out information to important contacts, or potential clients, or even your staff is becoming increasingly simple. That’s why you get so much of it in your in-box every morning. That bit’s easy. But like every form of great communication, to make it fly, you need a bit of creativity, a simple and important message and a ready, willing and eager audience. There’s a bit more work to get that spot-on. Fortunately, that’s what we’re good at. In essence, you don’t just need to get ‘digital’ to develop effective communications. There are things like ‘tone’, great photography and paying attention to important aspects, like creativity and planning that make the difference. Some people seem to forget about this. It’s easy to fall in love with marketing that’s 100% measurable but to be REALLY effective, it’s joining everything up that is the important skill. That’s what makes the difference. Creating some sparks. Call us. Or erm…e-mail me: email@example.com