We’ve recently been re-appraised as an Investor in People, so when Investors in People Scotland asked us to help them spread the word about the tangible benefits of Investors In People, we were already converted.
The remit was to use dynamic ‘social media’ tools to highlight four, ‘case study’ organisations. We scripted, filmed, edited and formatted mini movies, so they could be sent out, on every kind of digital platform and highlighted on the new Investors In People Scotland website.
The case studies were loosely scripted and allowed the companies to chat about what they’ve got out of Investors in People. As you’d imagine, a company like Tesco looked for slightly different things than a radio station like Real Radio. The message was simple becoming an Investor In People is not just a ‘badge’ it returns real business results.