After 15 years as members of Glasgow Chamber of Commerce, Dunning have decided to crank things up a bit and have recently become a ‘Partner for Glasgow’.
What does this actually mean? – as well as receiving all the usual benefits that come with membership we now have the opportunity to access and network with many senior figures within the City. It provides many new business opportunities but also support with specific issues that affect our business plus additional exposure locally and nationally.
As a big supporter of and networker within Glasgow for many years we feel that the ‘Partner for Glasgow’ status accurately reflects where we are as a business. As Dunning move further into markets across the border we feel that access to organisations that operate nationally as well as locally will help us strengthen our brand and business offering.
We look forward to the year ahead and to working with other partners who include:
Bank of Scotland
Glasgow City Marketing Bureau
Siemens
EasyJet
Radio Clyde
Glasgow Airport
Hilton Glasgow
City of Glasgow College
St Enoch
Nuffield Health
Thank you to all the team at Glasgow Chamber of Commerce for all their support over the years and here’s to the next 15, cheers guys.
Pardon the pun in the title, however this is a blog all about an event taking place during the much loved Glasgow Book Festival – Aye Write!, which is happening throughout the city in March.
“Why are we blogging about it?” you ask, well it’s because Dunning’s literacy genius (cough, cough) Julian Westaby will be a guest speaker at the event ‘Business Breakfast: The Key to Good Writing’ in conjunction with Glasgow Chamber of Commerce.
Julian will take a creative look at writing effectively for the web with a particular emphasis on how to engage and build rapport with clients and prospects. As we are all repeatedly told, nae pestered “don’t ignore social media”, “this is how to use social media”, “don’t let your website get out of date” blah, blah, blah! That’s all very well but not everyone is familiar with the whole on-line platform and in particular what to say and how to say it – whatever ‘it’ is. It’s often difficult to make blogs, articles and introductions engaging and interesting, that’s why Julian will be sharing a few tips and recommending a few techniques for you to try.
There are two ‘chapters’ to the event and alongside Julian will be Simon Bain, business correspondent at the Herald who will be providing an insight into what makes a business story appealing to a journalist. The event sounds like it will be offering two very different perspectives to digest over coffee and butties – definitely one not to be missed!
The event takes place on Friday 9th March at the home and heart of the festival; The Mitchell Library. It’s time for your business to ‘turn over a new leaf’ so don’t delay ‘book’ (there we go again) your place now.
Thanks to everyone that got up at a ridiculous time on a dreich morning to come along and listen to Claire Dunning talk about LinkedIn.
It was another sell out event, which is appearing to be the norm for each Comms Breakfast event now, so thanks again for your continued support. In fact it was so busy that some people weren’t able to ask all their questions. If this was the case for you then please use the Communications Breakfast Group on LinkedIn to pose your questions.
Claire provided some tips for optimising your LinkedIn profile; Your job title is not always the best way to describe yourself in your headline. Claire advised using relevant keywords that people would search for in your headline. Mike Ritchie demonstrates this technique well in his praise of Claire below:
“Thanks to Claire Dunning for her talk this morning. Several interesting suggestions – I’ve already followed up on one in my LinkedIn profile.”
Mike Ritchie, Media Relations Adviser, PR Consultant, Copywriting Service Provider, Expert Information Gatherer
Make sure you include the actual name of your website instead of the default “Company Website”. Use the drop down menu and choose “Other“, this will provide another box where you can type the name of your website. Claire also talked about the various ways “Company Pages“ can be used to advertise vacancies, promote products and services and even operate as an e-commerce faciltator. Check out the Hewlett Packard company page as a good example:
“Hi Claire, Thanks for a terrific presentation this morning, I tweeted out a few of your words of advice (devlin_p) – really interested in the HP/product recommendation example.”
Paul Devlin, New Media Partners
As you can see we’ve had some really positive feedback about the presentation and the LinkedIn training programmes that are taking place in November and December. For more information on training and funding please visit our website.
Claire demonstrated how to build relationships globally when told the story of how she lobbied fellow Chartered Institute of Marketing (CIM) members via LinkedIn Groups resulting in her being elected to the CIM board. Claire left the Communications Breakfast to join her CIM board meeting via Skype. We are delighted to announce that Claire has been elected, be her fellow board members, to the position of Vice Chair of the International Chartered Institute of Marketing. We’re proud to have a professional marketer of such standing working alongside us, Congratulations Claire!
Hey Julian great event this morning, you guys rock!!!
Andrew Parsons, IKM Consultants
Next month’s event is going to be a popular one too, so book your places here to avoid disappointment. We have another lady who is an expert in her field. Michelle Rodger from BloomVC is going to be giving us low down, the why’s, what’s and how’s on Crowdfunding.
Looking forward to seeing you all on the 3rd of November, same time, same place:)
“Howdy Pardnor”
