Dunning, host of Scotland’s busiest monthly Communication’s event is pleased to announce we are taking the show on the road again, this time in partnership with Scottish Council for Development and Industry. Bringing you the SCDI Business Seminar in Dundee – the inaugural event ‘Get Serious About Social’ will be on Thursday 21st February at the University of Abertay, Dundee where you will learn about social media and your business.
Many companies engage in social media to some degree, but how many have made the transition to fully embracing social business as part of their organisation’s DNA and are recognising the link between business objectives, social media strategies and their bottom line?
This communications event will highlight the commercial benefits of evolving from social media to social business and will also include an interactive Q&A session.
Delivered on behalf of SCDI, the guest speaker will be our very own Claire Dunning – who is an Advisory Board member of International Social Media Week, Fellow & Vice Chair of the Chartered Institute of Marketing and board director of the CAM (Communications, Advertising & Marketing) Education Foundation.
Join us to learn the potential business benefits of social media interaction. Places for this Seminar are limited and must be registered in advance – please book your place with Claire Miller (firstname.lastname@example.org) if you wish to attend. We hope to see you there.
Thursday 21 February 2013 10.00am Registration & Refreshments; 10.30am – 11.30am Seminar with Q&A Hosted at: University of Abertay Dundee – Business School, Bell St, Dundee, DD1 1HG
Once again Facebook has changed its rules, this time though it says the objective is to make it easier for users to manage their content.
Facebook announced a number of changes to its privacy controls which are scheduled to go into effect in the next few weeks. Among the more significant changes is privacy shortcuts, an improved ‘Activity Log’ and a new ‘Request and Removal’ tool for managing photos you’re tagged in.
“We continue to strive toward three main goals: bringing controls in context where you share, helping you understand what appears where as you use Facebook, and providing tools to help you act on content you don’t like,” Sam Lessin, Facebook’s director of product, wrote in a post.
We have compiled an overview of some of the new changes that are due to be rolled out before the end of the year to highlight what you need to know.
Updated ‘Activity Log’
Released last year, the ‘Activity Log’ allows you to review and choose who sees everything you’ve shared. Facebook says the updated ‘Activity Log’ has new navigation that will allow you to more easily track likes and comments, photos and posts that you have been tagged in. For people who use the ‘Activity Log’ to schedule posts and manage content, this update presumably makes things easier by centralising more features.
It also offers new ways to sort information, Facebook says. “Now you can quickly see public photos you’re tagged in and have hidden from your timeline, but which still appear in other places on Facebook,” Lessin wrote.
New ‘Request and Removal’ tool
You should be aware of and carefully manage the photos that others can tag you or your business in. With the new ‘Request and Removal’ tool (located in the updated ‘Activity Log’) simply go to the ‘Photos of You’ tab, select the photos you don’t like and ask your friends to take down the shots. You also now have the ability to ‘untag’ yourself from multiple photos at once.
You no longer need to manoeuvre your way through a string of pages to get to your privacy and timeline settings. Facebook is rolling out shortcuts that will allow users to manage ‘Who can see my stuff?’, ‘Who can contact me?’ and ‘How do I stop someone from bothering me?’ all from shortcuts in the top toolbar.
A new feature will allow you to manage the permissions that you grant to apps separately, instead of together on the same screen. This can allow you, for instance, to grant an app the ability to read your public profile and friends list but decline to allow it to post your activity on the app to your ‘News Feed’.
LinkedIn launched their new Endorsement feature in late September and essentially it is a way to rate your connections with just one click.
Endorsements is aligned to the Skills and Expertise section of your LinkedIn profile and is definitely worth completing as it allows you to tag your profile with a list of skills and helps people who are searching for your particular specialisations find you. We would always recommend completing this section as there is a value added both in LinkedIn searches and Google indexing.
Add Skills and Expertise
To add skills use the Edit Profile mode where you’ll see the Skills area to click through. As you enter your skills into the box, it will give you a choice of those already listed for you to pick from, or you can add one that is not currently there.
Make sure you add your skills in the order you want them to appear on your profile and your connections to see. As you get more endorsements for a particular skill, that skill will automatically rise to the top of the list, your skills will then be listed by the numerical order of endorsements.
Endorse a Connection
When you view your first degree connections you are offered the opportunity to endorse the person for the skills they have listed on their profile as will your first degree connections be presented with the option of endorsing your skills when they view your profile.
With a simple click, the skills you choose to endorse are added to their profile with a thumbnail image of you, the person who endorsed them. If you don’t want to endorse your connection for a particular skill listed in this window, simply click the X on the skill you wish to remove and then click the Endorse button to accept the rest listed. Alternatively, you can scroll down to where their skills are listed, and simply click on the skill you wish to endorse by clicking on the + sign to add your endorsement to their profile.
If you click “yes” then LinkedIn then gives you another four options of people to endorse as well.
What Endorsements Look Like on Your Profile
The endorser’s profile image will then appear next to the endorsement of the skill/expertise on the profile of the person who has been endorsed.
As each endorsement is added, the figure on the left increases, giving anyone looking at your profile a very clear and instant picture about your skills.
Endorsements Show Up on The Newsfeeds
As you endorse someone or someone endorses you that activity will show in your LinkedIn newsfeed, creating even more brand exposure for you.
Like all other activity on LinkedIn endorsements show up on the newsfeeds of both the giver and receiver of endorsements, providing more exposure for your personal brand with your direct connections.
How to Hide Endorsements
You have the option to hide your endorsements from your public profile. To do this, click on the arrow of the particular skill on the far right and hit “Hide Endorsement”.
When you click through from the arrow you will be able to select which person’s endorsement you want to hide.
Once hidden this action cannot be reversed so think carefully before permanently hiding any endorsements. Remember you have the opportunity of not accepting endorsement in the first place if you don’t want them.
LinkedIn Notifies You When You Have Received an Endorsement
When a connection or a group of people endorse your skills you will receive an email telling you.
A connection might endorse you for a skill that you don’t have listed on your profile. You have the choice whether to accept the endorsement or not. Click X on the skill if you don’t want to add it your profile and alternatively simply click Add to Profile if you do want to accept it.
More information on each skill listed is available to view in a pop up box if you hover your mouse over it and this refers to the popularity of the skill being added to other connection’s profiles.
If you click on the pop up box it takes you to a much more comprehensive page of information with features such as:
Professionals within that Skill Sector
Related Companies within that Skill Sector
LinkedIn Groups within that Skill Sector
Related Locations within that Skill Sector
This new LinkedIn feature is an easy way to endorse the skills of your first connections and vice versa. Combine this with the Recommendations option and you have the ability to really ramp up the credibility of your personal brand and that of your connections.
This LinkedIn feature is just one of many you can use to help build your personal and business profile, that’s why Dunning have developed a LinkedIn training course to fast-track and optimise your profile and leverage best use of the network. To find out more contact Claire
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