It was privilege and honour to be part of the Chartered Institute of Marketing’s Graduation Ceremony in Westminster on Saturday 23rd of November 2013. As a vice chair of CIM I was lucky enough to be part of the platform party procession along with the Academic Senate, our president, chair, CEO, senior examiners and sponsor Reckitt Benckiser plc.
We proudly watched the next cohort of students graduate with a professional marketing qualification from the Chartered Institute of Marketing. In today’s dynamic business environment achieving such a qualification demonstrates commitment to marketing professionalism and is an important differentiator in today’s competitive marketplace.
Graduation day is one to celebrate however I believe every day should be a learning day and it is a perpetual journey. The CIM helps members keep their knowledge and expertise current through our Continuing Professional Development Programme. It provides a framework to manage personal development as well as setting members on a path to become a Chartered Marketer. Although I completed my CIM postgraduate in Marketing in 1991, was amongst the first Chartered Marketers and have graduated to the position of Fellow of the CIM I continue to use my marketing skills and knowledge on a daily basis.
I enjoy graduation because it is invigorating to see so many people share my passion for the marketing profession. It is refreshing to sit amongst the marketing directors, business leaders and chief executives of the future and catch a glimpse of the business world to come. The network of professional marketers continues to grow and I congratulate all the graduates on their success and wish them the best in the exciting, dynamic and inspiring career of marketing.