We have been speaking about social media again and because it’s such a fast moving topic we cover new issues and learn from other speakers and the audience every time.
Last month our MD Claire Dunning was invited to address entrepreneurs at the Scottish Institute for Enterprise Bootcamp11 at Stirling University. Claire talked about the benefits of a strong product and personal brand when using social media marketing.
100 Years in the Making: The Changing Face of Marketing was the event held by The City of Glasgow College earlier this week to commemorate the centenary of the Chartered Institute of Marketing.
Professor Michael Baker, who set up the first Business School in the UK at Strathclyde University 40 years ago, spoke on Marketing in the Past Century. Amongst many other marketing facts we learned from the Prof that despite what you might hear: “Marketing is the oldest profession in the world.”
Glasgow City Marketing Bureau’s CEO Scott Taylor informed us all aboutthe transformation that Glasgow has gone through to now be ranked in the top ten city destinations of the world. Scott also disclosed how often he pitched against other top cities to bring conferences and events to the city and that he “never tired of ruining Vienna or Copenhagen’s evening by successfully winning the pitch!”
Claire rounded off the evening by providing her perspective on how social media can leverage your marketing efforts in today’s digital landscape. Claire offered some top tips that had the audience scribbling furiously and rushing home to update their LinkedIn profiles. The common thread running throughout the evening was the importance of relationships and Claire emphasised that the foundations of networking are Know, Like and Trust.
The Glasgow Business Awards 2011 are on the horizon again, when top businesses and organisations have the opportunity to celebrate their achievements at this black tie extravaganza. It takes place in October at the Thistle Hotel, Glasgow and is sponsored by the Bank of Scotland. There are a record fourteen awards up for grabs this year and Dunning are delighted to be once again sponsoring our own special award for ‘The Best Use of Social Media’. We’ve also created the brand and designed all the presentations for the event, so it’s obviously going to be a top-notch, ‘do’.
Now you might think October is ages away however tickets are selling fast so don’t leave it too late, as last year was completely SOLD OUT. There’s also time to enter your business for an award. All bookings and entries for this “Oscars of the Business World” event can be made on the Glasgow Business Awards website.
On another note and ahead of the Business Awards we’ll also be getting involved in the International Social Media week taking place in Glasgow in September but more about that soon.
If you would like any help or wanted to chat about an event you’re thinking of having please drop us a line – Julian’s probably the best guy to ask for.
Scotch Whisky generates £109-every second for the UK Economy
Sales in ‘developing’ markets are absolutely soaring!
Last year, Brazil saw a 12 per cent increase to £67million, Russia went up 61 per cent, India up 46 per cent and China increased sales by 24 per cent, to £55million. These figures sound exciting, but what’s really exciting is that we’re only scratching the surface of these absolutely VAST markets, the biggest potential sales territories on Earth. The biggest ‘Whisky Live’ that takes place at the moment is in Taiwan. Last year, over 12,000 thirsty Asian, Scotch whisky-lovers turned up, ten times the amount that show up for the Glasgow event!
Come along to listen to Donald MacLellan, who is the International Business Development Executive for BenRiach & GlenDronach Distilleries. With his joint Islay and Australian heritage (including the accent),and years of International Marketing experience with some of Scotland’s most prestigious brands, Donald’s going to tell us why Scotch Malt Whisky has been so successful. We’ll learn:
How the Scotch Whisky Industry created the World’s very first Brands and movie Advertising
Why biodeversity, sustainability, craft and provenace are so important in making Scotch Whisky such a success
How viral marketing is helping Scotch Whisky communicate with a huge and burgeoning global market
10 things which you definitely didn’t know about Scotch Whisky!