How many of you watched the new series “Wonders of the Universe” with Professor Brian Cox last night? It was fascinating on so many levels. Not least that the arrow of time moves forwards never backwards, along with Cox‘s clear demonstration that nothing stands in isolation. The depiction of how the ancient people of Peru had built a calendar into the landscape related history to physics and geography beautifully.
Cox’s refreshingly simplistic style of explaining a topic which is often too high brow for the masses underpins the approach that we at Dunning advocate for Social Media. Whilst Cox’s overview of “nothing stands in isolation” may need further complex explanation, our message is simple “Join it all up”. By that we mean take a 360 degree approach that ensures your Twitter, Facebook, LinkedIn, Blogs etc. all work in harmony together. Collectively they form a communication platform allowing you to listen to your audience, engage relevantly and create appropriate social objects that are communicated via multiple interfaces enabling your personality to shine through.
Always be pushing forward just like the arrow of time, join it all up and remember that “people buy from people”. Want to know more about how to create and implement a 360 degree social media marketing strategy? Get in touch, our MD Claire Dunning is amongst the elite of the UK’s creative designers who is also a Fellow of the Chartered Institute of Marketing and she knows her onions as well as her Orions!