Archive for 2011

LinkedIn, what is it good for?

LinkedIn, what is it good for?

Thanks to everyone that got up at a ridiculous time on a dreich morning to come along and listen to Claire Dunning talk about LinkedIn.

It was another sell out event, which is appearing to be the norm for each Comms Breakfast event now, so thanks again for your continued support.  In fact it was so busy that some people weren’t able to ask all their questions.  If this was the case for you then please use the Communications Breakfast Group on LinkedIn to pose your questions.

Claire provided some tips for optimising your LinkedIn profile; Your job title is not always the best way to describe yourself in your headline.  Claire advised using relevant keywords that people would search for in your headline.  Mike Ritchie demonstrates this technique well in his praise of Claire below:

“Thanks to Claire Dunning for her talk this morning. Several interesting suggestions – I’ve already followed up on one in my LinkedIn profile.”

Mike Ritchie, Media Relations Adviser, PR Consultant, Copywriting Service Provider, Expert Information Gatherer

Make sure you include the actual name of your website instead of the default “Company Website”.  Use the drop down menu and choose “Other, this will provide another box where you can type the name of your website.   Claire also talked about the various ways “Company Pages can be used to advertise vacancies, promote products and services and even operate as an e-commerce faciltator.  Check out the Hewlett Packard company page as a good example:

“Hi Claire, 

Thanks for a terrific presentation this morning, I tweeted out a few of your words of advice (devlin_p) – really interested in the HP/product recommendation example.”

Paul Devlin, New Media Partners

As you can see we’ve had some really positive feedback about the presentation and the LinkedIn training  programmes that are taking place in November and December.  For more information on training and funding please visit our website.

Claire demonstrated how to build relationships globally when told the story of how she lobbied fellow Chartered Institute of Marketing (CIM) members via LinkedIn Groups resulting in her being elected to the CIM board.  Claire left the Communications Breakfast to join her CIM board meeting via Skype.  We are delighted to announce that Claire has been elected, be her fellow board members, to the position of Vice Chair of the International Chartered Institute of Marketing.  We’re proud to have a professional marketer of such standing working alongside us, Congratulations Claire!

Hey Julian great event this morning, you guys rock!!!

Andrew Parsons, IKM Consultants

Next month’s event is going to be a popular one too, so book your places here to avoid disappointment.  We have another lady who is an expert in her field.  Michelle Rodger from BloomVC is going to be giving us low down, the why’s, what’s and how’s on Crowdfunding.

Looking forward to seeing you all on the 3rd of November, same time, same place:)

Thanks to Neale Smith for photography on the day.

Glasgow: The Brand

‘Glasgow’s Miles Better’ well at least that’s what we were told back in the 90’s by a giant yellow Mr Man! Oh, how times move on and undoubtedly ‘Glasgow really is Scotland with Style’ with truly 21st century appealing assets that compete and win time and again bringing international visitors to enjoy our Dear Green Place.

The September breakfast was all about Glasgow: The Brand and the audience were inspired by Tom Rice, Head of Marketing for Glasgow City Marketing Bureau who wears his passion for Glasgow proudly on his sleeve – and his lapel badge.

Many yearn to “belong to Glasgow” and hearing the incredible achievements of the city since the 80’s made the audience puff up with pride and rightly so because we are setting the trend in more ways than one, did you know:

  • Glasgow is the only city in the world which can lay claim to hosting both the Olympic Games in 2012 and the Commonwealth Games in 2014
  • Glasgow is the only city in the UK to have a Major Events Charter
  • The MOBO’s were here in 2009, they’re back in 2011, 2013 and 2015

No wonder Glasgow receives plaudits such as:

“Brimming with style and culture, Scotland’s biggest city is a revelation”

Time Magazine

“Glasgow dazzles as a hotbed of flair and friendliness: The coolest city in the UK”

National Geographic

Tom talked about many aspects of Glasgow and its offerings. During the Q + A session James Andrew, president of Glasgow Chamber of Commerce, raised the issue of connectivity which is of paramount importance to Glasgow and Scotland.

Glasgow Chamber would like to offer all Communication Breakfast delegates a 20% discount for their forthcoming Transport Summit on 09.09.11. The ‘Connect to Compete’ summit will cover air route development, high speed rail and vital freight connections. For more information

The tweets were being fired out during the event and sum it up succinctly:

@dunningdesign@TrendsGlasgow: Dunning, @dunningdesign is now trending in #Glasgow http://trendsmap.com/gb/glasgow” all down to @CommsBreakfast #commsbreakfast 🙂

@caroledunlop Brimming with love for Glasgow after great presentation on marketing our wonderful city. @seeglasgow #commsbreakfast #brainwashed

@pieterrosenthal Well done Tom Rice @seeglasgow on presenting such a great vision of Glasgow. The city of ‘cool’, even Brad Pitt says so. #commsbreakfast

Thanks to Stewart Cunningham of Great Scot Photography for the magic pictures

‘Sign Up’ to be a Zombie

Unless you’ve just landed from some alien planet, (maybe one with zombies?) then you’ll know Brad Pitt and the makers of the new Hollywood, soon to be ‘Blockbuster’, World War Z are in town – and everyone seems to be excited!

Now we’re not trying to jump on the press bandwagon with headlines and japes such as, when it started raining yesterday: “Brad soon learns the Scottish weather is the Pitts” and “You can turn up any Saturday night in Glasgow and film Zombies”.  What we’re interested in is whether we should change all the American signs back to British once they are all packed up and gone?

We popped out one lunchtime and made our way to J F Kennedy Boulevard, erm, I mean Cochrane Street and took a few piccies and here’s what we found:

‘Emergency Snow Route’ – could be useful given the recent winters

‘No Soliciting’ – Great, there’s too many lawyers anyway…

I see we can even buy the Philadelphia Enquirer, could make a welcome change to the Evening Times

We couldn’t resist photographing all the different state number plates we also came across.

So what are your thoughts have you a good reason why certain signs should be left up? – We’d love to hear from you and we’ll put the best ideas on our website and give you a credit, it’s just a bit of fun so get your creative hat on.

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